Binoloop

As the Lead UX/UI Designer at Binoloop, I played a pivotal role in shaping both internal and external digital experiences. My contributions spanned across our in-house products, external client projects, and the redesign of the company's website.

Role:

Lead Product Designer

More Details upon request

Internal Projects

Tally

Conducted user research to optimize workflows and enhance usability.
Designed a cohesive user interface that aligned with the brand identity.
Delivered interactive prototypes and mockups for cross-team collaboration.

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Atlas

Built a scalable design system to unify interface components and enhance consistency.
Focused on accessibility and responsive design for a seamless user experience.
Partnered with developers to ensure smooth implementation of designs.

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External Projects: One Nation Innovation Marketplace

Role: Lead Designer for UX/UI
This project exemplified my full-spectrum design approach, from research to final UI.

My Process:

1. User Research & Insights

Conducted interviews and surveys to uncover user pain points.
Mapped user journeys to highlight key touchpoints.

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2. Competitive Analysis

Benchmarked industry leaders to identify opportunities for differentiation.

3. Wireframing & Prototyping

Crafted detailed wireframes to guide development.
Designed high-fidelity prototypes to validate the user flow.

4. Design System & Visual Identity

Created a comprehensive style guide, ensuring a consistent brand presence.
Delivered a visually appealing and functional interface for a seamless user experience.