Quick Prep
Design of sustainable grocery store that is meant to help with reducing cooking time. Grocery store follows a zero waste concept, with sustainable packaging and reducing food waste with optimizing the use of products. Includes different touch-points made for branding. Design from beginning to end of service including front end and backstage.
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Roles
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Lead Designer + Researcher
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Timeline
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September 2018 - Dec 2018
Problem Statement
How might we create a service that helps people by reducing their time cooking, without choosing the alternative option of pre made or fast food and at the same time be conscious with the environment.
Secondary Research
To start off, I looked into existing research material. The list of resources where books, articles, websites, etc. Using the information I gathered from these sources, I created maps that reflected my understanding.
Research Insights
Cooking is a form of nurturing. It can create bonds and its a form of self-care because it gives you a reward at the end and helps you feel satisfied with what you achieved
Cooking boosts your creativity and unwinding your creativity helps you feel better
Improves your quality of life, helping your body and mind stay healthy, as well as saving you money by not spending in take out
Service Blueprint
After gathering my research I decided to do a service blueprint to see the full picture of the ecosystem the user experiences, saw where I could introduce different touchpoints, and what was needed in the front and back stage of the service.
User Journey
I created a User Journey and pin pointed where the thouch-points would be introduced within the journey, also I mapped out every step to see what else could be optimized.
Competitive Analysis
Apart from researching what is the market based on fast food delivery, I researched and compared two main local companies that have similar services to Quick Prep
Visual Identity
Moodboard
Confidence Blue
I chose Blue because it gives you a sense of secure and reliability. Helps with the mindful aspect of helping with your well being
Sans Serif
A modern rounded sans serif to show personable and appealing to the user, feels relaxed and friendly
Design Process
Features
After conducting secondary and primary research and doing the different mapping, I decided that having an app and different touch points where fundamental for Quick Prep.
Wireframes
After going through the sitemap I did wireframes to help me test the user experience before going forward with my visual design.
High Fidelity Prototype
Using the wireframes, I developed my high fidelity prototype. These screens went through many changes after going through the user testing and feedback sessions. I focused on the visual design based on the brand identity.
Product in Action
Different touch-points associated with the service design such as branding artifacts, app and general feel of the store
