Healthy City Strategy
In this collaborative project with the City of Vancouver we strived to produce significant work that impacted the lives of British Columbians by producing extensive research to harness the outreach capacities to reach both the general population and targeted sub-populations. We designed a range of touch points that included digital platforms and events.
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Client
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City of Vancouver - Vancouver Coastal Health
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Roles
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Designer + Researcher
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Timeline
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September 2018 - Dec 2018
How might we?
How might we harness the outreach capacities to reach both the general population and targeted sub-population of the Healthy City Strategy for the City of Vancouver & partners so that they can bring the communities’ contributions into decision-making, implementation and accountability?
Primary Research
To start off we went ahead conducting interviews, workshops and co-creation sessions with stakeholders. Since the base for this project was talking to the people that worked within VCH we though it was fundamental. After the initial research, we created Storyboards, Personas and User Journeys, to help us through our service design development
Personas
After going through interviews, workshops and creation sessions we went ahead and created personas to show the stakeholders involved within "people"
User Experience Journey
After creating personas we developed user journey maps to locate where we could add gain points and their current pain points
Design Process
Features
With these insights we came up with different Touchpoints which were proposed to our clients from the City of Vancouver in the department of Vancouver Coastal Health. Some of the proposed Touchpoints of the Service Design included: Point of Entry: Social Media Content, Branding and creation of an event for the Healthy City Strategy Partners that are engaged with people. Also we decided to redesign their digital communication channel
Visual Identity
Bright Contrasted Colours
We chose two colours that show the sense of collaboration, bright and appealing, also gave the event and the brand a sense of playfulness
Sans Serif
We chose a modern bold sans serif to signify the movement of bringing people together
Event Branding
We created the visual identity of the new brand/event, meant to happen with all the stakeholders involved, designed different touch-points and mockups of the look and feel
Insights
To gather all the information and do not assume anything when creating our service we conducted interviews. In the interviewing stage one some of the interviewees/users expressed different concerns or pain points.
Interview 1
There’s a lack of understanding of where the city is moving and a need for a network.
Interview 2
It’s important to give voice to people so they influence decisions that are being made
Digital Transformation
With the insights gathered from the interviews it was clear that the lack of a network where people could voice their opinions or interact with each other was something fundamental. As part of the strategy to connect people, and verge the gap we proposed different channels as part of the internal communications such us: slack, meetup, and blog medium platform.
